Email marketing
See your metrics for sent campaigns
Keep track of your open rates & more inside of Ghost.
Seeing Metrics for a sent campaign
Ghost currently provides basic metrics for every sent campaign. Open the sent campaign and on the right hand side you’ll see the following graphics. Sent: Total number of people who recevied the campaign Delivered: Total number of people who were delivered the campaign successfully. Keep in mind this can be lower than sent if there is an invalid email or if someones inbox does not accept the email. Opened: How many people opened the email Clicked: How many people clicked the link in your email (if one is provided)
If you hover over the opened metric or clicked metric you’re able to see the open rate and click through rate as a percentage.
