> ## Documentation Index
> Fetch the complete documentation index at: https://docs.onghost.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Briefs

> Write campaign briefs in the portal and tag them to campaigns, so creators and the Ghost team work from the same page.

The **Briefs** tab is where your campaign direction lives. Write what you want creators to make, tag the brief to a campaign, and the Ghost team briefs every approved creator from it.

<Frame caption="All your briefs in one place, each tagged to its campaigns.">
  <img src="https://mintcdn.com/ghost-7ae5929e/ElaUGjeq87-pF900/images/brand-portal/briefs-list.png?fit=max&auto=format&n=ElaUGjeq87-pF900&q=85&s=69b8a595dc9e15a2b9810023763458a9" alt="Briefs list with campaign tags" width="2000" height="1250" data-path="images/brand-portal/briefs-list.png" />
</Frame>

## Write a brief

Click **New brief**, give it a title and an emoji, and write. The editor supports headings, bold and italic, bullet and numbered lists, links, and images. Briefs save as you type.

<Frame caption="The brief editor: full formatting, autosave, and campaign tagging.">
  <img src="https://mintcdn.com/ghost-7ae5929e/ElaUGjeq87-pF900/images/brand-portal/brief-editor.png?fit=max&auto=format&n=ElaUGjeq87-pF900&q=85&s=43592d9739dd4f2e0ae46b61690cd904" alt="Brief editor with formatting toolbar and campaign tag" width="2000" height="1250" data-path="images/brand-portal/brief-editor.png" />
</Frame>

A few power features:

* **Slash commands.** Type **/** on an empty line for headings, lists, and blocks without touching the toolbar.
* **Write with AI.** Click **Write with AI** and describe what you want. It drafts the brief for you, and you edit from there.
* **Campaign tags.** Tag a brief to one or more campaigns with the dropdown under the title. It then shows up on each campaign's **Brief** tab.

## What makes a good brief

Short beats long. The briefs that get the best content answer four things:

1. **What you're launching or promoting**, in one or two sentences.
2. **Who the creator's audience should be.**
3. **Deliverables.** What they post, where, and what must be visible.
4. **Do and don't.** The handful of rules that actually matter.

<Tip>
  You can also create and edit briefs from Claude or ChatGPT once you [connect your AI](/brand-portal-mcp). Try: *"Draft a brief for our fall launch and tag it to the Creator Partnerships campaign."*
</Tip>